The Ultimate List: 50 Local Business Directories

Posted by on Oct 5, 2013 in Blog, Marketing, SEO, Start-up, Xero, Xero Advisor, Xero Consultant | 0 comments

From Hubstop, by Eric Vreeland   As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers. Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you’re listed in every directory possible. I have compiled a list of many popular local directories available on the internet. Filling out the forms over and over again can be a big pain, so here’s a link to an autofill add-on for Firefox that should help prevent carpal tunnel.   50 Business Directories For Local Marketing 1. Google 2. Bing 3. Yahoo! 4. Yelp 5. Merchant Circle 6. LinkedIn 7. YellowPages.com 9. Whitepages 10. Supermedia 11. Yellowbook 12. CitySearch 13. Mapquest 14. Biznik 15. Local.com 16. Foursquare 17. ThinkLocal 18. CitySlick 19. USYellowPages 20. SuperPages 21. Outside.in 22. Dex 23. BizJournals.com 24. TeleAtlas 25. JustClickLocal 26. Discover our Town 27. Metrobot 28. EZ Local 29. twibs 30. LocalEze 31. Kudzu 32. CityVoter 33. Manta 34. Zipweb 35. MatchPoint 36. UsCity.net 37. Local Site Submit 38. InfoUSA 39. Axciom 40. Infignos 41. Yellow Assistance 42. Get Fave 42. My Huckleberry 43. GenieKnows 44. MojoPages 45. Brownbook 46. Magic Yellow 47. CitySquares 48. TeleAtlas 49. Navteq GPS 50. Judy’s Book  Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan. Don’t wait! Add your local business to these directories today! Are there any local directories I missed? Let me know in the comments below! From Hubstop, by Eric Vreeland ____________ submitted by: Suzy Payne Rabb Xero Certified Advisor New Day Consulting Group suzy@newdayconsulting.biz    ...

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Xero for Franchises

Posted by on Oct 2, 2013 in Accounting, Blog, Bookkeeping, Franchise, Start-up, Uncategorized, Xero, Xero Advisor, Xero Consultant | 0 comments

From Franchising Expo, Directory and News for Business Opportunities and Franchises    Repeat the winning formula Get the tools you need to successfully run your franchise, with an online accounting system that makes it easy to report, share and compare your numbers. Franchising is about replicating and selling a proven business model. Many franchisors provide great brand guidelines and a consistent product offering, yet when it comes to accounting, each franchisee is off on their own. Xero allows you to add those important back office processes to your franchise offering and gives you total visibility of what is happening in your franchise network.   Franchisors love Xero because… Xero can be used anywhere at anytime – Franchisors can easily review their franchisees numbers in real-time without waiting for them to be sent through. Xero connects to banks – Xero imports all live transaction data from their banks so franchisors always have an up-to-date and accurate picture of their finances. Xero has reporting templates – Franchisors love that they are comparing apples with apples with across their entire franchise network, helping them identify real business problems, not ones caused by inconsistent reporting. Xero connects with KPI and benchmarking apps – Franchisors love the deeper insight they get into their franchise network’s financials by using add-ons like Spotlight Multi or Fathom Reporting.   Franchisees love Xero because… Xero is simple – Franchisees love that Xero is so easy to understand and easy to-use with no software to install or maintain. One less thing to worry about when managing a franchise. Xero connects everyone – Franchisees and their franchisors can easily collaborate and the franchisor can provide immediate advice and coaching based on real-time data. Xero helps with benchmarking – Consistency in reporting means franchisees can benchmark their business against others in the network with confidence. Try Xero for free at xero.com   From the customer: “Having real-time information allows us to deal with issues immediately before they become problems. It allows us to have our finger on on the pulse.” See more of Tony’s story here. Tony Melhem, Coco Cubano   ____________ Contact me to schedule a free consultation about using Xero for your franchise organization.   Suzy Payne Rabb Xero Certified Advisor New Day Consulting Group suzy@newdayconsulting.biz...

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Eye on Xero: Cash Summary Report Review

Posted by on Sep 22, 2013 in Accounting, Blog, Bookkeeping, Cash Flow, Cloud Computing, Xero, Xero Advisor, Xero Consultant | 0 comments

By Suzy Payne Rabb   “How can my income statement show I made a profit, when I have no cash?” If I had a nickel for every time I’ve heard this question, I could fill a gallon jar. In the past, I would explain that cash can be used for many things other than the business expenses that show up on the income statement. Cash might be used to invest in assets, payoff of debt or may be distributed directly to the owner or partners in the form of a draw or distribution. These items don’t show up on the income statement, but definitely draw down the cash balance.   The Statement of Cash Flows The Statement of Cash Flows is a primary financial statement and available in most accounting software solutions. This statement shows how changes in the balance sheet accounts and income affect cash, and breaks the analysis down to operating, investing, and financing activities. Essentially, the cash flow statement presents the movement of cash in and out of the business. The statement captures both the current operating results and the accompanying changes in the balance sheet and should be the report to answer the question. The major problem I’ve seen is that not many business owners use or understand the format of the standard Statement of Cash Flows. While every owner or manager has an interest in where the cash is coming from and going, most find the standard layout difficult to follow and I get it. Here is an example of the standard layout.   Xero’s Cash Summary Report Xero provides a simple Cash Summary Report that is essentially a cash basis income statement, together with some additional sections to show all the other movements of cash by GL account. Simple, direct and far easier for most users to understand. Most small business accounting solutions do not offer such a report. Don’t get me wrong, I still want a Statement of Cash Flows. I just prefer Xero’s Cash Summary report to show the owner exactly where the cash is going. I give Xero’s Cash Summary Report an A++! Schedule a free consultation to learn more about Xero. Suzy Payne Rabb BBA/Accounting Xero Certified Advisor New Day Consulting Group suzy@newdayconsulting.biz 512.892.8990...

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