Get Found Online: 8 SEO Tips

Posted by on Oct 5, 2013 in Blog, Marketing, SEO, Xero, Xero Advisor, Xero Consultant | 0 comments

From Grasshopper Marketing by Shannon Kenner     It is important to have your website “spider-friendly.” Your site needs to make it easy for the search engine spiders to find you, categorize you and then raise your organic search engine ranking. That first Google page gets more eyes looking at it than any other. Here are a few things to do to help ensure your company appears on the first page whenever a potential customer uses a search engine. 1. Home page headlines Your first page, the home page, should have readable text (not imbedded images of words) containing words describing your company and service. Try to integrate keywords someone might type into Google to find a service like yours. Remember, you are writing for a human audience and the spiders will scan these words. 2. Page titles This is one of the most important on-page factors. Page titles are text on the top of your browser when you’re viewing a website. This is the first thing presented to search engines. The titles help Google spiders find you and categorize your site’s pages. The easier it is for them to find you, the higher the ranking in Google. You can and should use different titles for different pages. 3. Meta tags and short description These keywords are not as important as most people think. You should obviously include them on the website, but they are not heavily weighted by the search spiders. However, the short description is important to your prospective customer. This paragraph of copy is what shows up in search results in Google and if you have an engaging 2-3 sentences, it can increase traffic to your site. 4. Images Because search engines can’t see photos on a website, it is important to have the HTML attribute, ALT text (associated text) added to the images. This text allows the search engines to replace your image with associated keywords. As we name each image, separate different keywords in the file name with a dash. 5. Site map This page organizes all the pages contained in the website and makes it easier for the spiders to easily move through the website, identify keywords in the content and index these for search engines. The site map page is usually just one page that is linked to from the bottom of all the pages and contains a listing of links to the other pages. 6. Domain ownership For a quick boost to your SEO, make sure your site is registered for at least 3-5 years. A longer period of time means you’re more likely to be taken seriously by search engines. 7. Fresh content If you want Google spiders to crawl...

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The Ultimate List: 50 Local Business Directories

Posted by on Oct 5, 2013 in Blog, Marketing, SEO, Start-up, Xero, Xero Advisor, Xero Consultant | 0 comments

From Hubstop, by Eric Vreeland   As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers. Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you’re listed in every directory possible. I have compiled a list of many popular local directories available on the internet. Filling out the forms over and over again can be a big pain, so here’s a link to an autofill add-on for Firefox that should help prevent carpal tunnel.   50 Business Directories For Local Marketing 1. Google 2. Bing 3. Yahoo! 4. Yelp 5. Merchant Circle 6. LinkedIn 7. 9. Whitepages 10. Supermedia 11. Yellowbook 12. CitySearch 13. Mapquest 14. Biznik 15. 16. Foursquare 17. ThinkLocal 18. CitySlick 19. USYellowPages 20. SuperPages 21. 22. Dex 23. 24. TeleAtlas 25. JustClickLocal 26. Discover our Town 27. Metrobot 28. EZ Local 29. twibs 30. LocalEze 31. Kudzu 32. CityVoter 33. Manta 34. Zipweb 35. MatchPoint 36. 37. Local Site Submit 38. InfoUSA 39. Axciom 40. Infignos 41. Yellow Assistance 42. Get Fave 42. My Huckleberry 43. GenieKnows 44. MojoPages 45. Brownbook 46. Magic Yellow 47. CitySquares 48. TeleAtlas 49. Navteq GPS 50. Judy’s Book  Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan. Don’t wait! Add your local business to these directories today! Are there any local directories I missed? Let me know in the comments below! From Hubstop, by Eric Vreeland ____________ submitted by: Suzy Payne Rabb Xero Certified Advisor New Day Consulting Group    ...

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